Email Marketing - Things to look for when selecting an email marketing service

Online Access

You should hve the flexibility to be able to amange your campaigns from anywhere - home, office or even while at a customer site.

Easy List Management

List Management is at the heart of all email marketing. Look for the ability to manage lists easily and create sub lists for even more targeted activity.

Website integrtion and data capture

You must be able to capture details on your website and to have them automatically added to you lists. This way you expand our reach as more people sign up to your newsletter.

Create great email campaigns

If you do not have your own email template then make sure that tempalates are provided to be adapted to your needs. 

Must have the ability to load your own html email template.

Legal Compliance

The laws around email compliance and unsubscription management are fairly rigorous. Ensure your provider is have strict security and opt-i policies to ensure that you are the right side of the law

Testing

Always test your emails before you send a mass communication.

Deliverability

A buzz word in email marketing circles - this ensres the maximum number of emails are delivered. We protect your doman from being blacklisted by our relationship with all ISP's who recognise any emails sent from our servers as legitimate emails.

SPAM

Look for the ability to test for SPAM before you send youe emails - once again this will help with the deliverability.

Reporting & Analysis

There is no point in undertaking any campaign unless you can report on them so you know who has received your email, who has opnened it and what links they clicked on.