Jun 18

Written by: host
18 June 2009 

Welcome to AnsarsMail Email marketing at its best

Email marketing is renowned as a very cost effective method of communications. As we all know, communications is the heart beat of marketing. Communicating your brand or your identity, communicating your key messages, your proposition your benefits, all to your target audience on a regular basis, pays dividends. In the current climate, why would you go to the expense of a direct mail campaign – design and print can be very expensive let alone the postage costs, and the response rates are not as good.

Email is mainstream  

Everyone has it, and many have more than one email address. I have a work email, a personal email, a Yahoo, Google and Hotmail email accounts. Next to a telephone number and your name, your email address is the next most important item on your business card.
Email Marketing does not break the bank.

Email is very cost effective; it costs nothing to send an email and costs relatively little amounts to be able to send out bulk communications to many people at once.  The cost is in the development of the campaign or newsletter – not in the delivery. 

Response rates that go through the roof

If you achieved a response rate of over 5% using traditional direct mail, you would have been doing well. Email marketing is about clicks and driving traffic to sites, so the mechanism to complete a response (a click) is made easier by the technology – even so, 15% – 20% response rates are not uncommon from email marketing campaigns.

Monitor & review

Digital marketing is more effective because you can measure almost all activity. Email marketing is no exception. By knowing who clicks on a specific link, the customer is self qualifying themselves and telling you exactly what they are interested in.
So why not communicate using a medium that everyone has, that is low cost and delivers better results that you can measure.

So, why have we launched AnsarMail?

The market out there for email marketing solutions is very crowded. Everywhere you turn, there are email marketing solutions. Normally it makes little sense to compete in a crowded market. I disagree. With a saturated market comes confusion, and confusion leads to opportunity.
Which solution should I go for?

You could spend hours if not days researching and evaluating various solutions that all profess to deliver similar services. This is either time that most business people don’t have, or could be better spent elsewhere in the business.
I believe that word of mouth and recommendation is one of the most important keys to success in today’s business world. Recommendations only happen when the product or service is good, great or exceptional. 

This is why we have introduced AnsarsMail – it is has a level of functionality that is normally only available in top corporate email marketing solutions, but at a pricing level that most businesses will be able to afford.

Different businesses have different needs

We recognise that businesses have different needs; those that want to manage everything themselves from day one; those that need a push start into the magical world of email marketing; and finally, those that just want to outsource to someone else to do it all for them.
AnsarsMail provides a range of services to meet all these needs underpinned by great help and support along the way.

Free Trial

If you don’t believe me when I say that AnsarsMail is feature rich to deliver great and effective email campaigns, that it is easy to use, and that it provides great reporting and measurements features, then see for yourself with our Free Trial. 
Email marketing should be an essential tool in the armoury of any business. AnsarsMail can help you deliver great email marketing campaigns and ensure that you communicate effectively with your prospects, customers, partners and suppliers.
We will be adding to this blog on a regular basis with great hints and tips for effective email marketing , so, make sure you come back or syndicate this blog.

 

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